Social and Influencer > Other Digital Solutions

NATALIA PROJECT

RBK COMMUNICATION, Stockholm / CIVIL RIGHTS DEFENDERS / 2013

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

Human Rights Defenders are often kidnapped or killed. Without information about time/place it is impossible to help and with dated information the public’s sense of urgency is lost.

There is a need to protect those at risk and bring attacks to the world's direct attention.

Natalia Project equips those at risk with GSM/GPS assault alarm hardware, sending a distress signal with time/place in case of an attack to contacts and Civil Rights Defenders HQ. The alarm is pushed through mobile and social media to nataliaproject.org’s global network.

The alarm provides local protection and global engagement. Now the world is watching!

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