Our campaign idea stemmed from a simple truth: students are at a stage where they seek freedom over their life. Unfortunately, that's impossible to do with their current bank: The First National Bank of Mom & Dad. Every transaction with mom and dad comes with strings attached. The scrutiny is endless.

It's time for students to break free from mom and dad’s oversight and approval. It's time to switch to student banking at Fifth Third Bank.

SFX: PHONE RINGING

MOM: First National Bank of Mom and Dad, the answer is probably no, mom speaking.

DAUGHTER: Hi mom.

MOM: Oh hi honey. What is it?

DAUGHTER: Well, I have this formal coming up—

MOM: Yeah.

DAUGHTER: I could use some money for new shoes.

MOM: Well, what about your black heels? They go with everything.

DAUGHTER: Mom.

MOM: Let me talk to my colleague. Please hold.

SFX: CALL ON HOLD, MUSIC PLAYS

PROMO: Ask about our "Constantly Checking Up On You Checking Account."

MOM: Your father said sorry, we're not an ATM machine. Thanks for calling. We miss you.

MVO: It's time for a new bank. Find out more at 53.com/students. Fifth Third Bank. The curious bank.

Member FDIC.