Welcome to Miller Genuine Draft (MGD) headquarters—where the Molson Coors brand is cooking up its latest innovation (with a twist). This film opens on an MGD spokesperson who reveals to the viewer that the rumors are true: MGD, the ultimate beer’s beer, is launching a seltzer.

We’re taken on a tour around a bustling workshop as the spokesperson explains that MGD just couldn’t sit back as all its competitors were jumping on the bandwagon to release new seltzer versions of their beer. He continues that MGD is unapologetically beer and, as such, is launching seltzer the only way it knows how—by strapping a bunch of them to a rocket and blasting it into oblivion.

The film ends with our spokesperson loading remaining seltzer cans (from rival brands) into the rocket as engineers make final preparations for a launch which would be streamed live on social media in the following days.