Film > Use of Film
+KNAUSS, Hamburg / ANSELL / 2017
Overview
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BriefExplanation
The YouTube PreRolls show young women talking about sex. But what they may say seems offensive and X-rated. This is why their answers are censored with a loud “beep” and the girl’s mouths are pixelated. The ads use different stereotypes as a hook to get young men’s attention. Only if they don’t skip the PreRoll they get the right uncensored answer of “what really turns girls on” and a perspective to the real needs of young women.
EntrySummary
Young people often feel the pressure to fit in the picture of predefined stereotypes of sexiness. The result: They start to doubt themselves if they can’t mirror these expectations. All this makes it difficult to grow up with a confident attitude towards sex and sexiness.
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