Brief:

Launch the Toyota 86 sports car in New Zealand - the first fun-to-drive car from Toyota for some time.

Solution:

Enter the Fun Police. They wanted to rid New Zealand of all fun – especially the 86.

They hijacked the cars, censored 86 advertising, and taunted the country, daring people to get them back.

They also left a trail of codes on everything they touched.

People collected these codes and through our facebook app, tracked the Fun Police down, and liberated the cars.

Results:

The cars sold out. 942,832 facebook stories were shared. 274,483 people entered our competition.