Problems:

The majority of Spanish people listen to the radio in the morning and in the car. How can we reach parents, our car’s target, when the ones who decide what to listen are the children?

Solution:

We created a especial news summary which parents and children could enjoy during the car ride to school. Dora the explorer, Spongebob, Muppets, Daisy and several of the most famous cartoons in the world, told/broadcasted the news for a month in the main Spanish radios.

In this way we achieved that parents and children could share a ride listening to the same thing.

MUSIC: NEWS BROADCAST

SFX: TOON SFX THROUGHOUT

ANIMAL: Ahh, it’s 8:30 in Madrid and we are now in the news summary that we decide to call...

CHORUS: Daddytoons news!

ANIMAL: Let’s get to the weather forecast, I’m going crazy.

DORA: Hello My Friends, today’s map shows that a cold front will arrive to the whole peninsula which will bring rain uuu! we’ll have to take a walk with the boots on.

SPONGEBOB: Greece assures to the IMF that it will fulfill the payment before the 20th of April.

Greek friends, (LAUGHS) it’s wrong for me to say this, but they are up to their neck in it, in other words, they are at the sea bottom.

ELSA (FROZEN): Wow, 7 Spanish universities chosen among the best 50 ones in the world, incredible.

YOGI BEAR: A mother recognizes her son in television and goes out to find him. (LAUGHS) Mommy Powerrr!!

DAISY DUCK: The autonomic elections in Spain are over and Podemos continues in its own fantasy world and it seems that it will steal PSOE’s second place.

PATRICK STAR: Tremendous miracle in Nepal’s earthquake, a 4-month-old baby is found alive buried among the rubble... amazing!

ANIMAL: Chaoooos!! Barcelona ended in a tie in Sevilla and Neymar had a fight with the coach. Fiiiiight. Real Madrid won 3 – 0 against Eibar and it’s only two points away from the top, more fighting.

Opel Zafira Tourer presents -

CHORUS: Daddytoons news!

MUSIC: NEWS BROADCAST

ANIMAL: Ahhh, son las 8:30 en Madrid y nos encontramos en el resumen de noticias que decidimos llamar.

CHORUS: Daddytoons news

ANIMAL: Vamos al clima que me vuelvo loco, adelante Dora

DORA: Hello My Friends, el mapa de hoy nos muestra que entrará un frente frío en toda la península que traerá lluvias uyyyy, habrá que salir a pasear con las botas puestas.

BOB: Grecia asegura al FMI que cumplirá el pago antes del 20 de abril, amigos griegos está mal que lo diga, pero están con el agua hasta el cuello o mejor dicho, están en el fondo del mar

ELSA: - Hala, 7 universidades españolas elegidas entre las mejores del mundo, increíble.

YOGI: Una madre reconoce a su hijo por television y sale a su encuentro. Mami Powerrr

DAISY: ya han pasado las elecciones autonómicas en España y Podemos sigue en su mundo de fantasía y parece ser que le robará el segundo lugar al PSOE.

PATRICK: - tremendo milagro en el terremoto de Nepal, encuentran con vida a un bebé de 4 meses sepultado entre los escombros…alucina

ANIMAL: Descontroool!! El Barcelona empató en Sevilla y Neymar se Peleó con el técnico. Peleaaaaaaa. El Real Madrid ganó 3 a 0 al Eibar y quedó a solo dos puntos de la cima, más pelea.

ANIMAL: Opel Zafira Tourer presentó -

CHORUS: Daddytoons news