Sawamninjah.org is a charity dedicated to tackling the abuse of some of the 200,000 foreign domestic workers in Lebanon. Most are women and many end up physically and sexually abused, being locked away for months by their employers. This makes it almost impossible for charity workers to reach them. So we found a unique solution. We wrote radio ads in languages only the domestic workers understood. Each was disguised with leisure and lifestyle themes that would appeal to women. This allowed us to break into their employers homes and deliver a secret message of hope to the workers.

DRAMATIC STYLE MUSIC

FVO: If you're a domestic worker, please listen to this message. We've disguised it as a movie trailer for a romantic drama so your employer doesn't catch on.

SFX: AFRICAN DRUMS

MVO: They will never know what we are saying.

FVO: As an organisation that fights for domestic worker's rights we can't mention our name, but if you're a victim of physical or sexual abuse, and you're too scared to talk to anyone, we want you to know we're here to help.

SFX: ELEPHANT NOISES

MVO: And we want to help you.

SFX: A WOMAN ULULATES

FVO: We have already rescued a number of domestic workers just like you, so if you, or anyone you know needs help, please call us, any time, on 76 573 842, remember, you can call us any time on 76 573 842.

SFX: MORE ULULATING

MVO: Anytime is fine.

FVO: We can help.

MVO: Yes, we will help you.

SFX: PLANE TAKING OFF

SWEEPING ROMANTIC DRAMA STYLE MUSIC.

FVO: Kama wewe ni mfanyakazi wa ndani, tafadhali sikiliza ujumbe huu. Tumeificha kama matangazo ya filamu ili mwajiri wako asiitambue.

SFX: AFRICAN DRUMS

MVO: Hawatajua kamwe nini tunasema sisi.

FVO: Kama shirika linalopigania haki za wafanyakazi wa nyumbani, hatuwezi kutaja jina letu, lakini kama wewe ni mwathirika wa unyanyasaji wa kimwili au kijinsia, tuko hapa kusaidia.

SFX: ELEPHANT NOISES.

MVO: Na tunataka kusaidia.

SFX: A WOMAN ULULATES.

FVO: Tayari tumeokoa idadi ya wafanyakazi wa nyumbani. Kama unahitaji usaidizi tafadhali tupigie simu nambari saba sita tanno saba tatu nane innem beelee.

SFX: MORE ULULATING

MVO: Wakati wowote ni sawa.

FVO: Tunaweza kukusaidia.

SFX: PLANE TAKES OFF

MVO: Ndiyo, tutakusaidia.