Radio and Audio > Product & Service
MEMAC OGILVY, Dubai / SAWA MNINJAH / 2013
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Sawamninjah.org is a charity dedicated to tackling the abuse of some of the 200,000 foreign domestic workers in Lebanon. Most are women and many end up physically and sexually abused, being locked away for months by their employers. This makes it almost impossible for charity workers to reach them. So we found a unique solution. We wrote radio ads in languages only the domestic workers understood. Each was disguised with leisure and lifestyle themes that would appeal to women. This allowed us to break into their employers homes and deliver a secret message of hope to the workers.
ScriptInEnglish
MEDITATION MUSIC
FVO: If you're a domestic worker, please listen to this message. We've disguised it as an ad for a health spa so your employer doesn't catch on.
SFX: CHIMES
FVO: As an organisation that fights for domestic worker's rights we can't mention our name, but if you're a victim of physical or sexual abuse, and you're too scared to talk to anyone, we want you to know we're here to help. We have already rescued a number of domestic workers just like you, so if you, or anyone you know needs help, please call us, anytime, on 76 573 842. Remember, you can call us anytime on 76 573 842. We can help.
ScriptInOriginalLanguage
MEDITATION MUSIC
FVO: Oba Gruha Sevikaawak nam karunaakara mema paniwudayata savan denna.
Obage Sevadaayakayaata hasu novena lesa suwadaayee Jala sambahanayaka denveemak muwaaven meya obata idiripath karamu.
SFX: CHINESE BAODING BALL CHIMES, GENTLY RUNNING WATER.
FVO: Gruha sevaye yedena ayage aytheen wenuven satan karana sanvidhaanayak nisa apage nama sandahan kala nohekiya. Oba Shaareerika ho linggika hinsanayata goduru woo ayek nam oba ei pilibandawa thawath ayekuta kathaa kireemata biya wanne nam api obata udavu kireemata soodaanam bawa kiyaa sitimu.
SFX: RAINFOREST BIRDS
FVO: Oba haa samaanama gruha sevikaavan gananaawak api denatamath bera gena ethi nisaa obatath udavu avashya nam karunaakara onema welaawaka hathsiya heta hayai hathalis atai haarasiya hethththe haya ankaya amathanna. Apata puluwan udavu karanna.
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