Radio and Audio > Product & Service
MEMAC OGILVY, Dubai / SAWA MNINJAH / 2013
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Sawamninjah.org is a charity dedicated to tackling the abuse of some of the 200,000 foreign domestic workers in Lebanon. Most are women and many end up physically and sexually abused, being locked away for months by their employers. This makes it almost impossible for charity workers to reach them. So we found a unique solution. We wrote radio ads in languages only the domestic workers understood. Each was disguised with leisure and lifestyle themes that would appeal to women. This allowed us to break into their employers homes and deliver a secret message of hope to the workers.
ScriptInEnglish
SFX: FESTIVAL AMBIENCE
FVO: If you're a domestic worker, please listen to this message.
SFX: DRUMMING AND FLUTING
FVO: We've disguised it as an ad for a street festival so your employer doesn't catch on. As an organisation that fights for domestic worker's rights we can't mention our name, but if you're a victim of physical or sexual abuse, and you're too scared to talk to anyone, we want you to know we're here to help. We have already rescued a number of domestic workers just like you, so if you, or anyone you know needs help, please call us, any time, on 76 573 842. Remember, you can call us anytime on 76 573 842.
Woohoo! We're here to help.
ScriptInOriginalLanguage
SFX: FESTIVAL AMBIANCE
FVO: Yadi tapaai gharelu kamadaar hunuhunchha bhane, kripaya yo sandesh ramrosanga sunnu hola.
SFX: RHYTHMIC MADAL (OR DHOLAK) DRUMMING, DHOL NACH "DRUM DANCE"
FVO: Hamile bigyapanaka rupama yo sadak mahotswmaa chhapakka chopeka kaaran, tapailaaii jagir dine byaktile yasaka barema thahaa paaune chainan. Hamile gharelu kamadaarharuko hitakaa laagi kaam gariraheka chhaun. Tyasaile tapainko naaun ullekh garne chhainaun. Tara yadi tapain shariirik athawa yaun shoshanmaa parnu bhayeko chha bhane hami tapainlaaii sahayog garna ichhuk chaun.
SFX: MORE FESTIVAL SOUNDS
FVO: Hamile samasyaama pareka tapainjasta kaiyon gharelu kamadarharulaaii uddhar garisakeka kaaran, yadi tapain tyastai samasyamaa parnu bhayeko chha bhane junsukai bela sa to bat sa tin a tsa dwi maa phone garna saknu hunecha.
SFX: MUSIC AND CROWDS
FVO: Hami tapainlaaii sahayog garna sakchhaun.
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