Our Prometheus campaign introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional and transmedia storytelling. We launched Peter Weyland’s TEDTalk from 2023 at TED2012, partnered with both Mashable and Verizon FIOS to debut a David 8 product commercial and joined forces with Microsoft to unlock an exclusive clip from the film on stage during their E3 XBox Smartglass announcement event. The campaign hub was designed and executed as a fully-realized company website, which spiraled out additional content, interactive experiences and original videos, ensuring maximum visibility and engagement.