Timed to its 30 year anniversary, USA Today launched a radically redesigned website and boldly reimagined the way users interact with news online. The innovative page-turning site allows users to easily scroll left and right while reading articles, streaming videos or viewing photo galleries, transforming the experience of reading news online to that of reading a digital magazine. The experience of moving through the section fronts is smooth and uninterrupted, creating a delightful reading experience.The new design also integrates large and immersive ads effectively, modernizing the canvas for digital advertising.