Based on the true story of a Chipotle farmer, "A Future Begins" champions a family farm's remarkable revival. The stop-motion animated film begins by depicting a farming family sending their child off to college. While the family battles to keep their farm intact, ultimately putting their land up for sale, the child, now living in the city, struggles to discover his calling. After a moment passes, when his true destiny becomes clear, the child returns with his family to save the family farm by introducing new technology and sustainable growing techniques, which are inspired by current Chipotle suppliers and partners.

As stated in the film’s closing frames, Chipotle's mission is to Cultivate a Better World.

Ten years ago, Chipotle premiered the award-winning stop-motion film "Back to the Start" which launched the Cultivate a Better World platform. The film told the story of a farmer's embrace–and subsequent rejection–of "factory" farming. The film's soundtrack featured an original rendition of Coldplay's "The Scientist" by country music legend and friend to farmers Willie Nelson. "Back to the Start" expressed Chipotle's industry-leading commitment to sourcing its produce and protein from family farms.

However, in the decade since, thousands of family farms have fallen into disrepair or disappeared entirely because the children of aging farmers reject farm life for city life.

In "A Future Begins," Chipotle revisits the same farm to share the inspiring story of how the next generation can employ modern, sustainable farming practices to ensure the survival of family farms.