Winning an AICP Award and having one's work archived by The Department of Film at The Museum of Modern Art (MoMA) may be having a strange effect on the top creatives in the ad industry. This investigative film uncovers examples of what for years had only been rumored to be the effects of this unique recognition of craft and artistry.

A North American CCO channels Andy Warhol and even renames the agency he works at, The Factory. He's visited by an L.A.-based ECD who has transformed into Jean-Michel Basquiat for their meeting. Meanwhile, a Midwest Global CCO finds her inner Frida Kahlo as she voices her concern over the Andy Warhol-channelling North American CCO.