Part of a fully integrated campaign, this fun spot is a metaphor for the job process, a little daunting, but Monster will be there every step of the way until you find the right fit. Here we see the metaphorical monster take our protagonist from the job of her nightmares to the job of her dreams, navigating the slim streets of the city on his way.

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The Monster character in this ad was 100% CGI and photo-real. The character was built from the outside in, meaning the CGI team built a full muscle system under the monster’s fur in order to simulate the weight in his body whilst moving. This heightened the level of realism in the character’s movements and interactions.

The team meticulously crafted each wrinkle, pore and hair, which were carefully simulated to interact with his surroundings, from lighting to wind changes. There were even people dedicated to grooming single hairs and follicles, to ensure every interaction with The Monster's fur was as realistic as possible.

The spot features several fully CGI environments, including streets, alleyways and office spaces, which are seamlessly integrated with live action shots captured in Toronto and augmented to mirror the streets of New York with matte paintings and digital assets.