Radio and Audio > Product & Service

SOFTENER

BBDO BELGIUM, Brussels / SBS BELGIUM / 2015

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language
MP3 Translation

Overview

Credits

Overview

ScriptInEnglish

MAN 1: Did you, uh, watch Crime Night?

MAN 2: Uh-huh.

MAN 1: So, uh, which part did you like best?

MAN 2: Mmmm, the part where that mother did the laundry, and all of her clothes had become really hard, and she thought that she had to go buy everything again...

MAN 1: Yeah...

MAN 2: ...but then the little brown bear threw something in the washer so all her clothes were soft again.

MAN 1: ... Okay.

MAN 2: And in the end the bear fell, but luckily he landed on soft clothes.

MAN 1: Wow.

MAN 2: Yeah. Imagine what could have happened.

MUSIC: CREEPY

ANNCR: Crime Night, so terrifying you’ll look forward to the commercial break. Tonight, beginning at 08:30 on VIER.

ScriptInOriginalLanguage

MAN 1: Hebt ge naar Crime Night gekeken?

MAN 2: Ja, ja.

MAN 1: En? Wat vond je het best??

MAN 2: Ha, dat met die moeder die de was had gedaan en dat die echt keihard was geworden. En die vrouw dacht; ik moet alles opnieuw kopen, stel u voor. Maar dan kwam er een klein bruin beertje haar helpen en die deed iets in haar wasmachine. En toen, wonderbaarlijk, was die was terug superzacht. En dan viel dat beertje zo op die stapel superzachte handdoeken. Gelukkig, want anders was dat...

MUSIC: CREEPY

ANNCR: Crime Night, zo spannend dat je uitkijkt naar de reclame. Vanavond vanaf 20u30 op VIER.

More Entries from Publications & Media in Radio and Audio

24 items

Grand Prix Cannes Lions
THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE RADIO AD

Use of Sound Design

THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE RADIO AD

SOUNDCLOUD, GREY GERMANY

(opens in a new tab)

More Entries from BBDO BELGIUM

24 items

Grand Prix Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Retail

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)