The spot shows the story of a viral challenge from its very beginning. It starts with a person watching TV and wondering what would happen if everyone jumped at the same time. From then on, we can see how a simple question goes viral all over the planet and a world event begins to be organized in which, to save the world, the 7 billion inhabitants will all jump at the same time. In the end we show that saving the planet is much easier. If we can all get together for a viral action, we could also agree to reduce the use of plastic, use sustainable transport and save energy.

The spot does not have its own cultural context but is precisely a global message: the only way to have a better world is for each of us to individually do something for the planet.