The spot shows the story of a viral challenge from its very beginning. It starts with a person watching TV and wondering what would happen if everyone jumped at the same time. From then on, we can see how a simple question goes viral all over the planet and a world event begins to be organized in which, to save the world, the 7 billion inhabitants will all jump at the same time. In the end we show that saving the planet is much easier. If we can all get together for a viral action, we could also agree to reduce the use of plastic, use sustainable transport and save energy.

Our challenge producing this spot was to build the idea of a worldwide viral challenge with a limited budget and only 4 days of shooting. We shot most of the scenes in Montevideo in Uruguay and we had smaller crews working in São Paulo (Brasil), Mexico City (Mexico) and New York (US).

The overall budget was 120K dollars. 50% of the budget was spent in 2 days of shooting in Montevideo. Then 15% for 1 day of shooting in Mexico City, 15% of 1 day of shooting in São Paulo and 10%for the scenes in New York (where we had only a director who was the camera operator and the producer as well). And the rest of the budget was spent in postproduction.