The spot shows the story of a viral challenge from its very beginning. It starts with a person watching TV and wondering what would happen if everyone jumped at the same time. From then on, we can see how a simple question goes viral all over the planet and a world event begins to be organized in which, to save the world, the 7 billion inhabitants will all jump at the same time. In the end we show that saving the planet is much easier. If we can all get together for a viral action, we could also agree to reduce the use of plastic, use sustainable transport and save energy.

The spot does not have its own cultural context but is precisely a global message: the only way to have a better world is for each of us to individually do something for the planet.

Our challenge producing this spot was to build the idea of a worldwide viral challenge with a limited budget and only 4 days of shooting. We shot most of the scenes in Montevideo in Uruguay and we had smaller crews working in São Paulo (Brasil), Mexico City (Mexico) and New York (US). The challenge for the editor was to create a cohesive storytelling with so many different footage.