A son is awoken by his parents for a road trip. The boy hops into his family's Bolt EUV, where he comes face-to-face with his sister - dressed in a Tinkerbell-inspired outfit and way more of a morning person than he is. The little girl waves her wand as the Bolt hums to life - like magic. As they drive, the little girl waves her wand toward streetlights that power on - as if Disney magic is coming to life around their car. We segue into a montage of various travelers being joined on the road by iconic Disney World IP - the Hitchhiking Ghosts poof into a car of friends, an X-Wing zooms alongside a family, and elephants from "Dumbo the Flying Elephant" fly over the car of a couple as they arrive at Walt Disney World, joined by a collection of other iconic attractions and characters.

With the consumer insight that many guests were choosing to drive (vs. fly) to the re-opened Walt Disney World amidst the COVID-19 landscape, this campaign focused on the idea of the “all American road trip” to highlight that the journey to Walt Disney World is a part of the fun. This served as a device to show consumers that the 2022 Bolt EUV is suited for long distance travel (something that in the past had not been convenient to accomplish). The creative also leaned into the notion of the democratization of the electric car, highlighting that the electric vehicle is now more accessible than ever for all types of American families. We wanted to show the journey from main streets across America to one of the most recognizable “Main Streets” in the world: Magic Kingdom’s “Main Street USA” at Walt Disney World.

Multiple VFX teams came together to bring the magic of Walt Disney World to life from the perspectives of the imaginations of four different sets of Bolt EUV passengers. From ILM to COSA, special effects teams worked to create an unprecedented amount of Walt Disney World IP into a single spot including an X-Wing from Star Wars: Galaxy’s Edge, the Millennium Falcon, Hitchhiking Ghosts Ezra, Phineas and Gus plus the Horseless Hearse from The Haunted Mansion, Figment, Peter Pan, Tinkerbell, hot air balloons from “it’s a small world,” ride vehicles from The Mad Tea Party, Jungle Cruise, Astro Orbiter, The Magic Carpets of Aladdin, and more (many of which were composited from lidar scans of the actual attractions at Walt Disney World). On top of that, we imbued the spot with effects including warp speed travel, and, of course, pixie dust.