A son is awoken by his parents for a road trip. The boy hops into his family's Bolt EUV, where he comes face-to-face with his sister - dressed in a Tinkerbell-inspired outfit and way more of a morning person than he is. The little girl waves her wand as the Bolt hums to life - like magic. As they drive, the little girl waves her wand toward streetlights that power on - as if Disney magic is coming to life around their car. We segue into a montage of various travelers being joined on the road by iconic Disney World IP - the Hitchhiking Ghosts poof into a car of friends, an X-Wing zooms alongside a family, and elephants from "Dumbo the Flying Elephant" fly over the car of a couple as they arrive at Walt Disney World, joined by a collection of other iconic attractions and characters.

With the consumer insight that many guests were choosing to drive (vs. fly) to the re-opened Walt Disney World amidst the COVID-19 landscape, this campaign focused on the idea of the “all American road trip” to highlight that the journey to Walt Disney World is a part of the fun. This served as a device to show consumers that the 2022 Bolt EUV is suited for long distance travel (something that in the past had not been convenient to accomplish). The creative also leaned into the notion of the democratization of the electric car, highlighting that the electric vehicle is now more accessible than ever for all types of American families. We wanted to show the journey from main streets across America to one of the most recognizable “Main Streets” in the world: Magic Kingdom’s “Main Street USA” at Walt Disney World.

Hitchhiking Ghosts from the Haunted Mansion ride. The Millennium Falcon from Star Wars. Tinkerbell's magic. To Disney fans, each of these have their own distinctive sound that can't be strayed from. We worked across the company to source and secure authentic sounds for every attraction. Our production team expertly constructed a remix of Bob Marley's "Sun is Shining" with these iconic sounds. Additionally, they were challenged to imbue the Bolt EUV with a sense of movement and dynamism without the engine sounds we've come to associate with new cars. With all of these factors at play, the team delivered a spot that sounds distinctively "Disney" while still appealing to potential Bolt customers.