The spot shows the story of a viral challenge from its very beginning. It starts with a person watching TV and wondering what would happen if everyone jumped at the same time. From then on, we can see how a simple question goes viral all over the planet and a world event begins to be organized in which, to save the world, the 7 billion inhabitants will all jump at the same time. In the end we show that saving the planet is much easier. If we can all get together for a viral action, we could also agree to reduce the use of plastic, use sustainable transport and save energy.

Everyday we see a new challenge that goes viral worldwide. But today we have a real challenge: save the planet. And we can do that with simple decisions that we make everyday. This is the challenge that needs to go viral. With this insight, we came with this idea. Our spot is like a mockumentary, is a reflection of we can do if get together with one unique goal in mind.