The spot shows the story of a viral challenge from its very beginning. It starts with a person watching TV and wondering what would happen if everyone jumped at the same time. From then on, we can see how a simple question goes viral all over the planet and a world event begins to be organized in which, to save the world, the 7 billion inhabitants will all jump at the same time. In the end we show that saving the planet is much easier. If we can all get together for a viral action, we could also agree to reduce the use of plastic, use sustainable transport and save energy.

National Geographic Latin America presented in 2020 a campaign entitled What You Do Counts (Lo Que Haces Cuenta), focused on the responsibility of each person to change and take care of the planet. The proposal originates from changing our consumption habits to reduce the use of plastic, reduce energy consumption, change eating habits and use sustainable means of transport. This spot was inspired by that premise to show that today we have tools to come together and make serious decisions that really change the world.