A son is awoken by his parents for a road trip. The boy hops into his family's Bolt EUV, where he comes face-to-face with his sister - dressed in a Tinkerbell-inspired outfit and way more of a morning person than he is. The little girl waves her wand as the Bolt hums to life - like magic. As they drive, the little girl waves her wand toward streetlights that power on - as if Disney magic is coming to life around their car. We segue into a montage of various travelers being joined on the road by iconic Disney World IP - the Hitchhiking Ghosts poof into a car of friends, an X-Wing zooms alongside a family, and elephants from "Dumbo the Flying Elephant" fly over the car of a couple as they arrive at Walt Disney World, joined by a collection of other iconic attractions and characters.

With the consumer insight that many guests were choosing to drive (vs. fly) to the re-opened Walt Disney World amidst the COVID-19 landscape, this campaign focused on the idea of the “all American road trip” to highlight that the journey to Walt Disney World is a part of the fun. This served as a device to show consumers that the 2022 Bolt EUV is suited for long distance travel (something that in the past had not been convenient to accomplish). The creative also leaned into the notion of the democratization of the electric car, highlighting that the electric vehicle is now more accessible than ever for all types of American families. We wanted to show the journey from main streets across America to one of the most recognizable “Main Streets” in the world: Magic Kingdom’s “Main Street USA” at Walt Disney World.

Highlighting the passengers of four separate Bolt EUVs traveling to WDW allowed casting to be as fun, thoughtful, beautiful, creative and diverse as our audiences, our guests, and our country. This spot includes diverse families, non-binary identities, and a gay couple (with intentional casting of two actors that are a couple off-screen as well). Both companies care deeply about ensuring that casting reflects the world outside our window.