We all love Christmas carols. But not when you have to keep listening to them. So for Netflix's first Christmas in France, we made Christmas completely change its tune: our carolers sang the French favorite movies and TV series theme songs available on Netflix but with a Christmas twist.

Our radio campaign was composed of 5 different spots that were carefully crafted. The selected content was relevant to its specific target and the brand messages drove to Netflix.

Our radio spots were seamlessly played in the music playlists of major radio stations and were part of a bigger integrated campaign.

MUSIC: FESTIVE, NANCY SINATRA'S 'BANG BANG'

CHORUS: (SINGING) I was five and he was six, we rode on horses made of sticks. He wore black and I wore white, he would always win the fight. Bang bang

FEMALE CHORUS: (SINGING IN HARMONY) He shot me down)

CHORUS: (SINGING IN HARMONY) Bang bang

FEMALE CHORUS: (SINGING IN HARMONY) I hit the ground

CHORUS: (SINGING IN HARMONY) Bang bang

FEMALE CHORUS: (SINGING IN HARMONY) That awful sound

CHORUS: (SINGING IN HARMONY) Bang bang

MALE CHORUS: (SINGING IN HARMONY) My baby shot me down

CHORUS (SINGING IN HARMONY) Music played and people sang, just for me... (FADES OUT)

ANNCR: This Christmas practice your killer moves with Kill Bill and other cult classics on Netflix.

MUSIC: FESTIVE, NANCY SINATRA'S 'BANG BANG'

CHORUS: (SINGING) I was five and he was six, we rode on horses made of sticks

He wore black and I wore white, he would always win the fight

Bang bang

FEMALE CHORUS: (SINGING IN HARMONY) He shot me down)

CHORUS: (SINGING IN HARMONY) Bang bang

FEMALE CHORUS: (SINGING IN HARMONY) I hit the ground

CHORUS: (SINGING IN HARMONY) Bang bang

FEMALE CHORUS: (SINGING IN HARMONY) That awful sound

CHORUS: (SINGING IN HARMONY) Bang bang

MALE CHORUS: (SINGING IN HARMONY) My baby shot me down

CHORUS (SINGING IN HARMONY) Music played and people sang, just for me... (FADE OUT)

ANNCR:Pour Noël, passez à l’action avec Kill Bill et faites le plein de films d’action sur Netflix.