We all love Christmas carols. But not when you have to keep listening to them. So for Netflix's first Christmas in France, we made Christmas completely change its tune: our carolers sang the French favorite movies and TV series theme songs available on Netflix but with a Christmas twist.

Our radio campaign was composed of 5 different spots that were carefully crafted. The selected content was relevant to its specific target and the brand messages drove to Netflix.

Our radio spots were seamlessly played in the music playlists of major radio stations and were part of a bigger integrated campaign.

MUSIC: FESTIVE,'SUITS THEME'

MALE CHORUS: Da da da dum (THROUGHOUT)

FEMALE CHORUS: (SINGING) See the money wanna stay for your meal,

Get another piece of pie for your wife,

Baby wanna be a queen, well alright

We all deserve the finer things in this life

Do, do, do, do

Alright

CHORUS: Yeah!

FEMALE CHORUS: (SINGING IN HARMONY) Bah..bah bah, bah bah bah daaah. (FADES)

ANNCR: This Christmas get your law degree by watching Suits and other courtroom dramas

FEMALE CHORUS: .... Greenback boogie

ANNCR: on Netflix.

MUSIC: FESTIVE,'SUITS THEME'

MALE CHORUS: Da da da dum (THROUGHOUT)

FEMALE CHORUS: (SINGING) See the money wanna stay for your meal,

Get another piece of pie for your wife,

Baby wanna be a queen, well alright

We all deserve the finer things in this life

Do, do, do, do

Alright

CHORUS: Yeah!

FEMALE CHORUS: (SINGING IN HARMONY) Bah..bah bah, bah bah bah daaah. (FADES)

ANNCR: Ce Noël, passez votre licence de droit (ou le concours du barreau) rien qu’en regardant Suits et d’autres séries policières

FEMALE CHORUS: ...Greenback boogie

ANNCR: sur Netflix.