We all love Christmas carols. But not when you have to keep listening to them. So for Netflix's first Christmas in France, we made Christmas completely change its tune: our carolers sang the French favorite movies and TV series theme songs available on Netflix but with a Christmas twist.

Our radio campaign was composed of 5 different spots that were carefully crafted. The selected content was relevant to its specific target and the brand messages drove to Netflix.

Our radio spots were seamlessly played in the music playlists of major radio stations and were part of a bigger integrated campaign.

MUSIC: FESTIVE, 'BIG BANG THEORY THEME'

MALE CHORUS: (SINGING) Our whole universe was in a hot dense state...Then nearly fourteen billion years ago expansion started

FEMALE CHORUS: (SINGING IN HARMONY) OOH' 'HAH', wait!

FEMALE CHORUS: (SINGING IN HARMONY) The earth began to cool, the autotrophs began to drool. Neanderthals developed tools we built a wall.

CHORUS: (SINGING IN HARMONY) We built the pyramids! Maths, science, history, unravelling the mysteries

MALE CHORUS: (SINGING IN HARMONY) That all started with the big bang, bang!

FEMALE CHORUS: (SINGING IN HARMONY) Since the dawn of man is really not that long as every ....

(FADE OUT)

ANNCR: This Christmas, get geeky with The Big Bang Theory and other quirky comedies on Netflix.

MUSIC: FESTIVE TRIANGLE, CHORUS BACKING HARMONIES 'OOH' 'HAH'

MALE CHORUS: (SINGING THE BIG BANG THEORY THEME IN HARMONY) Our whole universe was in a hot dense state...

FEMALE CHORUS: (SINGING IN HARMONY)

Then nearly fourteen billion years ago expansion started, wait!

FEMALE CHORUS: (SINGING THE BIG BANG THEORY THEME IN HARMONY) The earth began to cool, the autotrophs began to drool

Neanderthals developed tools we built a wall

CHORUS: (SINGING THE BIG BANG THEORY THEME IN HARMONY) We built the pyramids!

Maths, science, history, unravelling the mysteries

MALE CHORUS: (SINGING THE BIG BANG THEORY IN HARMONY) That all started with the big bang, bang!

FEMALE CHORUS: (SINGING THE BIG BANG THEORY THEME IN HARMONY) Since the dawn of man is really not that long... (FADING OUT AS ANNCR VOICES OVER)

ANNCR: C’est Noël, libérez le geek qui est en vous avec le gang de The Big Bang Theory et d’autres comédies déjantées sur Netflix.

FEMALE CHORUS: (SINGING THE BIG BANG THEORY THEME IN HARMONY) ...As every galaxy is formed in less time than it takes to sing this song

A fraction of a second and the elements were made

The bipeds stood up straight, the dinosaurs all met their fate... (FADES OUT)