FLAVORPRINT

R/GA, New York / MCCORMICK / 2013

Awards:

Bronze Lion
CampaignCampaign(opens in a new tab)
Presentation Image

Overview

Credits

Overview

BriefExplanation

FlavorPrint is a service that helps consumers decode the flavors they already love, and invites them to discover, share and bring new flavors into their homes. Consumers can seek or share a new recipe, answer a quiz about flavor preferences, even shop for groceries. The more consumers engage, the smarter the service becomes.

Recipes and products all get a unique FlavorPrint mark, allowing you to determine if something’s right for you.

Your own personal FlavorPrint mark is a representation of your flavor preferences and a way for you to discover new flavors that you may not have otherwise explored.

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