Winning an AICP Award and having one's work archived by the Department of Film at The Museum of Modern Art (MoMA) may be having a strange effect on the top creatives in the ad industry. This investigative film uncovers examples of what for years had only been rumored to be the effects of this unique recognition of craft and artistry.

A North American CCO channels Andy Warhol and even renames the agency he works at, The Factory. He's visited by an L.A.-based ECD who has transformed into Jean-Michel Basquiat for their meeting. Meanwhile, a Midwest Global CCO finds her inner Frida Kahlo as she voices her concern over the Andy Warhol-channelling North American CCO.

The truth is, when you win at AICP your commercial gets inducted into The Museum of Modern Art so we wanted a fun way to show that your work will be alongside some of the art world’s greats.

We thought it would be funny if such a humbling honor could be treated with a complete lack of humility. As if one’s fast food commercial is on par with some of the greatest paintings of all time. We enlisted some of the biggest creative directors in advertising to poke fun at their own egos and illustrate a potential comedic consequence of winning at AICP. The entire film was shot in one day on location in a real ad agency. The cast was entirely made up of real creatives, producers, receptionists, etc. The script was 100% improvised.