In this campaign, several of today’s most innovative and well-respected creative directors imagine what their life might be like 35 years from now, and how having their work archived in MoMA's prestigious film archive might factor into their life's legacy. Each piece features a documentary style interview of a “senior avatar.”

This campaign features well-known, high level creatives from the U.S. (with global reputations) including Gerry Graf (Barton F. Graf 9000); Rob Reilly (McCann); and Ted Royer (Droga5).