Film Craft > Film Craft
O POSITIVE, New York / CHARTER COMMUNICATIONS / 2018
Overview
Credits
BriefExplanation
Charades. It’s a fun evening in. Unless you really came over to Death’s house to watch a football game. And instead his TV has gone out, because his satellite dish doesn’t work in the rain. And now you’re stuck in a room with a mean-mouthed puppet and a dopey demon, and a mummy who are making bad guesses to bad mimes. And it’s all getting very tense and antsy. Only then do you really begin to appreciate just how evil satellite can be.
It’s all one more reminder for the viewer that no matter how evil you or your monster friends might be, satellite providers are even worse. Those guys give evil a bad name. If you don’t want to worry about evil satellite providers, just choose Spectrum. Allow us to summarize: Commercial. Four words. DirecTV Bad. Spectrum Good.
Solution
The trick here was to take these tropey, 30's and 40's movie monsters and dimensionalize them for the modern world. So we gave them everyday problems and tried to play the real believable emotions under the surface of the scenes for each of them. We tried to update the characters through modern takes on their make up and wardrobe, accenting each character with some touches that evoked the cliche but also kept a foot in the modern world.
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