This piece of film is a slice of subtitled arthouse cinema, shot entirely on iPhone 13 Pro to demonstrate its 3x optical zoom feature. Throughout the simple monochromatic scene, the camera zooms in on a man, Pavel, staring into nothingness. His concerned wife checks if everything’s ok with him, referencing the fact that the cinematic technique being used is perhaps suggesting his character is spiraling into madness. Pavel assures her that he’s fine. However the 3x optical zoom, pushing further and further towards the disturbed mind behind Pavel’s tortured eyes, tells us that maybe things aren’t quite tickety-boo.

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