Film Craft > Film Craft
O POSITIVE, New York / CHARTER COMMUNICATIONS / 2018
Overview
Credits
BriefExplanation
Friends. Music. A fire pit. And burgers with cheese on the inside. (Yes, you read that right: Inside.). What could possibly take the shine off of an evening like that? Well, how about DirectTV, a $99 service charge and monsters who just won’t let the whole thing go. It’s like you’re suffering the pain of that $99 service charge over and over again.
But I guess that’s life when you’re a bad guy (i.e monster), dealing with even worse guys (satellite companies.) They really have no scruples at all! They’ll charge you for the smallest thing!! They’ll even charge you if there’s nothing to fix!!! We’re shouting now. Sorry. All we really wanted to say was DirecTV Bad, Spectrum Good.
Solution
The trick here was to take these tropey, 30's and 40's movie monsters and dimensionalize them for the modern world. So we gave them everyday problems and tried to play the real believable emotions under the surface of the scenes for each of them. We tried to update the characters through modern takes on their make up and wardrobe, accenting each character with some touches that evoked the cliche but also kept a foot in the modern world.
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