Design > Graphic Design & Design Crafts

SO YOU DON'T WANT TO WORK AT WEBBER WENTZEL?

NET#WORK BBDO, Johannesburg / WEBBER WENTZEL ATTORNEYS / 2011

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Overview

Credits

Overview

BriefExplanation

Webber Wentzel Attorneys, a highly acclaimed 120-year-old law firm, asked us to create a recruitment campaign to attract the best and brightest graduating Law students to their firm.

ClientBriefOrObjective

Our main objective was to get more of the best students to apply. A key challenge that we faced was taking a 120-year-old brand and making it cool and relevant to young law students.

Effectiveness

In the end, as it turns out aspiring lawyers didn’t want to become sad office skivvies. Webber Wentzel Student applications went up by a massive 300%. The highest number ever recorded by our client. The campaign spread pro-actively and was also featured on various student websites and chat forums. Most importantly we created a savvy image of a 120-year-old brand that aspiring young legal minds wanted to be a part of.

Execution

To highlight what not working at Webber Wentzel attorneys would be like we tapped into a real insight: that typically young law clerks are given only menial tasks like photocopying, filing and stapling. Our design was led by this insight so we applied a tongue-in-cheek filter to the world of tedious office admin, information graphics and users manuals to create some scintillating instructional office posters.

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